With Taco Bell’s new Taco Lover’s Pass, you can get a taco a day for 30 days for only $10. The spot below was directed by Michel Gondry to help bring to life what a taco a day looked like.

We also partnered with 30 filmmakers on TikTok to show us their vision of what a taco a day for 30 days would look like. We released a different video each day for 30 days totaling over 200 million views.

Made with Shannon Smith, Dan Jordan, Jeremiah Wassom. Directed by Michel Gondry.